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The best marketing automation tools for ecommerce, SaaS, and agencies—tested hands-on.

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Marketing Automation Comparison Matrix

ToolStrengthsWeaknessesPriceDealLast Tested
ActiveCampaignPopular ChoiceBest email workflowsLimited CRM features$29+/moGet 14-Day Free Trial2024-06-01
KajabiAll-in-one for coursesNo native CRM$119+/moTry Kajabi2024-06-01
ConvertKitCreator-friendlyBasic automation$29+/moStart Free2024-06-01

ActiveCampaign Review: The Swiss Army Knife of Marketing Automation?

Why We Love It

Visual automation builder + best-in-class email marketing

Watch Out For

Steep learning curve for beginners

Pricing Breakdown

Lite: $29/mo (up to 1,000 contacts)
Plus: $49/mo (CRM features)
Get 14-Day Free Trial →

Kajabi Review: Is This the Best All-in-One Platform for Course Creators?

Perfect For

Digital product sellers who want everything built-in

Limitations

Overkill if you just need email automation
Prefer simpler? Try ConvertKit instead.

Not Sure Which Tool Fits Your Business?

How Acme Co. Grew Revenue 300% Using ActiveCampaign

+300%
Revenue Growth
Before: $10k/mo
After: $40k/mo
Automation Workflow Screenshot
Example: Automation workflow
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